Exploring the Unique Flavors of Majalengka's Emping Maninjo

TIMESINDONESIA, MAJALENGKA – Majalengka, often referred to as the Windy City, is renowned for its unique and delectable snack known as emping. It is a popular treat among snack enthusiasts and celebrated for its irresistible crispiness and savory taste. Among the entrepreneurs contributing to the production of this delightful snack is the Sanusi family from Blok Mekarsari, Kawunggirang Village, Majalengka, who have been crafting this delicacy since the 1980s and create Emping Maninjo.

Through dedication and hard work, the Sanusi family has not only created a delicious product named Emping Maninjo but has also managed to maintain the authentic taste of Majalengka's traditional culinary delight. "We strive to uphold high-quality ingredients, using 100 percent choice melinjo seeds, to ensure the consistent quality of our emping," stated Titin, a member of the Sanusi family Thursday (24/8.2023).

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Producing high-quality emping goes beyond just using quality raw materials, it involves the skilled hands that have passed down their expertise through generations. The precise frying process and the use of a secret blend of traditional spices, handed down from generation to generation, give Emping Maninjo its rich and distinctive flavor.

The success of Emping Maninjo not only brings satisfaction to consumers but also makes a positive contribution to the local economy. As one of the thriving micro, small, and medium-sized enterprises (UMKM), the Sanusi family's venture has created employment opportunities and played a significant role in advancing Majalengka's culinary sector.

"Alhamdulillah, when we receive numerous orders, we involve our neighbors in the production process. Typically, they help with peeling the melinjo seeds and cracking the shells," explained Titin.

Several local eateries and restaurants in Majalengka consistently choose to serve Emping Maninjo, and demand surges during special occasions, particularly leading up to Eid al-Fitr, Eid al-Adha, and the wedding season.

According to Titin, diverse orders continue to pour in, ranging from local customers to deliveries outside the region, including Jakarta, Bekasi, Depok, Cikarang, and Cianjur. "For customers outside the area, we provide it in raw packaging ready for frying, priced at only Rp.120,000 per kg," Titin added.

With their home-based industrial production venture now having obtained a written guarantee and a halal label, thanks to facilitation by the local government, it continues to grow. There is hope that it will further elevate the traditional culinary destination of Majalengka.

The rich, savory flavors and irresistible crispiness of Emping Maninjo bear witness to the undeniable allure of local cuisine. The Sanusi family, an integral part of Majalengka's UMKM community, remains steadfast in preserving the quality and authenticity of the culinary products from Majalengka.

For those curious to experience the delightful sensation of Majalengka's authentic Emping Maninjo, do not hesitate to reach out to them through their ordering service at +62 853-2457-6669 or +62 857-5937-1500.

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