IDN Empowering Indonesian Creators through Technology-Driven Ecosystem

TIMESINDONESIA, JAKARTA – The creative economy in Indonesia has seen remarkable growth, largely fueled by young creators eager to make their mark in the digital landscape. Recognizing this trend, IDN, a leading technology platform in Indonesia, has crafted an innovative ecosystem that supports creators from content production to monetization. 

This ecosystem connects creators, brands, and audiences through various platforms, offering a holistic approach to content creation and engagement.

Advertisement

Integrated Platforms for Seamless Engagement

Photo: Saweria streamers at the MAKASI 2023 event. (FOTO: Doc. Internal IDN 2023)

At the heart of IDN's ecosystem is the IDN App, a comprehensive platform tailored for Indonesian Millennials and Gen Z. The IDN App brings together content from articles to videos, making it a one-stop hub for digital consumption. Through the app, creators can connect with their audience, sharing content that resonates with the younger generation.

Supporting creators in building lasting relationships with their audience, Saweria has emerged as Indonesia’s top platform for livestream monetization. It enables creators to engage with fans in real-time, receiving direct support from their followers. 

Saweria not only simplifies the process of livestreaming but also strengthens community ties, making it easier for creators to focus on content while maintaining meaningful connections.

Monetization and Brand Collaborations with ICE and MORF

ICE (Indonesia Creator Economy) is IDN’s flagship platform dedicated to enhancing brand collaborations. By democratizing access to brand partnerships, ICE allows creators of all levels to engage with companies that align with their values. 

The platform provides a streamlined framework that benefits both creators and brands, fostering collaborations that add real value.

Complementing ICE, MORF functions as a talent management platform, guiding creators through their growth journey. This platform provides creators with broader visibility and income potential, helping emerging talents thrive in an increasingly competitive market. Together, ICE and MORF offer a robust support system, allowing creators to flourish in the digital economy.

Creating an Ecosystem for Sustainable Growth

What sets IDN apart is its integrated approach, linking all elements of its ecosystem IDN App, Saweria, ICE, and MORF into a seamless structure. Each component supports and enhances the others, creating a unified experience that benefits creators, brands, and audiences alike. 

This interconnected setup allows IDN to maximize the impact of its platforms, ensuring long-term growth for creators and a rewarding experience for users.

This integration not only simplifies content creation and monetization but also builds a sustainable environment where all parts of the ecosystem work together to boost visibility and revenue for creators. IDN’s vision extends beyond individual products; it fosters a thriving community where innovation is encouraged, and creators are empowered to reach new heights.

Shaping the Future of Indonesia’s Creative Economy

IDN’s commitment to technology and innovation has established it as a leader in Indonesia’s creative industry. By challenging traditional approaches, IDN is not only redefining content creation but also building a framework that supports Indonesia’s next generation of digital creators. "Our vision has always been to create more than just products," says William Utomo, COO of IDN.

"Through our ecosystem, we aim to shape the future of media and technology in Indonesia, empowering creators to succeed in the digital economy."

About IDN

IDN is a consumer technology platform company for Millennials and Gen Z in Indonesia. Founded on June 8, 2014, in Surabaya by brothers Winston Utomo and William Utomo, IDN has a vision to shape a better Indonesia and a mission to empower the young generation as bearers of change for a prosperous, inclusive, and harmonious future.

IDN continues to grow and expand its business network. Currently, IDN operates four business lines: livestreaming, entertainment, creator economy, and digital media. The company has 18 business units, including IDN Platform, Saweria, IDN Pictures, JKT48, Boss Creator, ICE, MORF, IDN Times, Popbela.com, Popmama.com, GGWP, Duniaku.com, FORTUNE Indonesia, Yummy, IDN Creative, and IDN Event. Additionally, IDN supports non-profit initiatives through the IDN Research Institute and IDN Foundation. (*)

**) Ikuti berita terbaru TIMES Indonesia di Google News klik link ini dan jangan lupa di follow.