Lembah Indah Malang: the Glamorous Camping with Mount Kawi as the Background

TIMESINDONESIA, MALANG – Lembah Indah Malang can be a perfect place for those who want to enjoy the sensation of glamorous camping with Mount Kawi as the background.

This tourist attraction is located in Balesari Village, Ngajum sub-district, Malang. This new destination can be a perfect place to spend your weekends along with your family.

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Bringing the concept of educational resort, Lembah Indah Malang combines the Instagram-worthy nature landscape and agricultural concept, plantation, fishery, and farming in one place.

 “We, as the investors, make the concept based on our plan to make a new alternative tourist attraction in Malang,” said the CEO of Lembah Indah Malang, Fadli Umam.

Why did they choose Mount Kawi as the venue? Historically, Mount Kawi has had a branding as a religious tourism, said Fadli, who came from Jakarta.

By combining the branding and the prospective natural potential, he and his team will be presenting the collaboration of educational tourism among the harmonious natural landscape.

Built on a 18-hectare area, Lembah Indah Malang is equipped with various facilities, such as villa, glamorous camping, and camping ground.

 “There is also the cultivation of organic vegetables, hydroponics, fruit gardens, farms, and the center of food and beverage,” Umam said.

The concept of this tourism destination is identical to the high-class tourism destination. However, it turns out that the organizer of this place is targeting the lower-middle class as its target market.

The visitors do not need to spend much money to spend their vacation in this place. In fact, the entrance fee costs only IDR 15,000 for one person.

 “Our target market segmentation is the millennials and people with families. We want to give some education to the lower middle class society,” he said.

In conclusion, Lembah Indah Malang, which serves the glamorous camping and the splendor of Mount Kawi, is a perfect place for everyone to spend their vacation. (*)

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