The Story of Armand Peugeot, the Founder of Peugeot Automotive Business

TIMESINDONESIA, JAKARTA – The business experience of Peugeot can be a good inspiration for other companies, especially global automotive companies. The famous automotive brand which already exists for over 200 years didn’t start its business in the automotive field. In its early years, Peugeot was once a steel-casting industry which also makes carpentry tools, pepper grinder, etc.

Expansions and innovations of the products were passed until the famous logo of Peugeot’s lion born in 1850. From 1882 under the leadership of Armand Peugeot, this company started to produce bicycles and cars which turns Peugeot into one of the best car manufacturers all over the world.

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On his leadership in 1865, Armand Peugeot was interested in the transportation field. He was the pioneer which turned Peugeot into a bicycle manufacturer.

His interest in the transportation field was started after he graduated from Ecole Centrale Paris, a famous engineering university in France. Armand Peugeot traveled to England and found potential in bicycle manufacturing there.

In 1882, Peugeot started to produce bicycles which also starts its success in the manufacturing field. Continuous innovations were undergone and Peugeot successfully displayed its steam-powered tricycle in the World Fair 1889 in Paris.

Developments and innovations were kept running and gave Armand Peugeot an even bigger interest in the automotive industry. In 1892 Peugeot turned into a car manufacturing company powered by Daimler engines.

Armand Peugeot had a great ambition on his automotive business and established a new company under the name of Peugeot which was dedicated specifically to the automotive field. Slowly, all of his efforts to develop his car manufacturing company turned into a success.

His goals were achieved, in 1910 Peugeot was the biggest car manufacturer company in France which produced 10,000 units of cars annually. It was a great milestone for Peugeot as an automotive manufacturer from France.

Until now, the name of Armand Peugeot has still become a legend in the automotive field for his business innovations and persistence. Armand Peugeot earned a Hall of Fame recognition in 1999. His name is identic with the car manufacturer company, Peugeot. (*)

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