Mr. Langgeng: The Story of a Fried Rice Vendor on Kerto Street Malang

TIMESINDONESIA, MALANG – In the midst of Malang City's bustling nights, a blue fried rice cart on Kerto Street becomes the center of attention. Behind it, Mr. Langgeng skillfully prepares the fried rice that has become a local favorite. His story was revealed through an exclusive interview conducted by Diva Hijah Raihani, journalist from UIN.

Kerto Street in Malang is a prime spot for affordable street food, thanks to its proximity to several major universities. The street is lined with vendors offering a wide variety of local and international dishes at student-friendly prices.

Advertisement

From savory snacks like fried tofu and tempeh to hearty meals such as nasi goreng and mie ayam, the options are both delicious and budget-friendly. This lively food scene attracts not only students but also locals looking for a quick and affordable bite, making Kerto Street a popular destination for street food lovers in Malang.

In addition to its variety, the street food on Kerto Street is known for its fresh ingredients and authentic flavors, often prepared on the spot. Vendors are approachable and offer a personalized experience, with many allowing customers to customize their orders.

This combination of affordability, taste, and convenience has made Kerto Street a go-to spot for those seeking a satisfying meal without breaking the bank, adding to the vibrant and community-driven atmosphere of the area.

When the Story Begin

Mr. Langgeng, a man born in Blitar, began his adventure in Malang in 1988. "I came to Malang with a friend, armed only with determination and a little money in my pocket," he recalls. Unexpectedly, this city not only gave him new opportunities but also introduced him to his true love, a Malang native who is now his wife.

Life in Malang wasn't easy at first. Mr. Langgeng started his career as a mobile meatball vendor. "I remember well how it felt to carry the meatball container when the roads here were still unpaved, under the scorching sun or pouring rain. But I did it all to support my family," he said.

Illustration: a set of Indonesia fried rice. (Photo: soulfood worldwide Pinterest)

In 2010, Mr. Langgeng decided to switch to the fried rice business. "I saw an opportunity in fried rice. People like to eat fried rice anytime, especially at night," he explains. This decision proved to be right. Slowly but surely, his fried rice became known among students and night workers around Kerto Street.

"I always try to give my best. I sell fried rice and noodles starting from 12,000 rupiah with large portions. Quality remains number one, but the price must be affordable," Mr. Langgeng states.

A Promising Business

Now, after more than a decade, his business has grown rapidly. Every night, starting at 6 PM, his cart is always surrounded by loyal customers. "Alhamdulillah, now I can earn around 200,000 rupiah per day from selling fried rice," he proudly shares.

The atmosphere around Mr. Langgeng's cart is always lively and warm. The bright lights illuminate the satisfied faces of customers. The aroma of spices and the sound of the spatula hitting the wok create a distinctive night symphony.

"I'm grateful to be able to serve the people of Malang with delicious and affordable food," Mr. Langgeng says in between his busy moments. "Seeing satisfied customers is a happiness in itself for me."

For anyone who wants to taste this delicious fried rice, Mr. Langgeng is always ready to serve on Kerto Street, Malang, every night starting at 6 PM. (*)

**) Ikuti berita terbaru TIMES Indonesia di Google News klik link ini dan jangan lupa di follow.